Your customers
are already playing.
Hive gets you
in the game.
We find where your customers already live inside gaming and take you to them — small at first, measured always — until gaming isn't an experiment line. It's a pillar of your media plan.
Our core
OFFERINGS.
Three ways in — the journey below shows when each one plays.
+ Native Playables
Native Playables
Your ad, turned into a game. We transform your video creative into playable mini-ads matched to the mobile game each player is already in—so instead of interrupting the fun, your brand keeps it going.
95%+
Completion rate30%+
Play rate — not viewed, played4%+
Click-through rateUp to 13×
Return on ad spend at roughly half the cost of CTV+ Custom Playables
Custom Playables
A micro-game designed from scratch around your brand. Your audience doesn't watch your product—they play with it, through bespoke game mechanics built by game-studio talent and placed in premium, brand-safe mobile titles. Where native playables scale your existing creative, custom playables create an experience that's yours alone.
74–81%
interaction rate92%+
video completion rateUp to 3.4%
click-through rate+ Contextual Ads
Contextual Ads
The skip-button problem, solved: instead of interrupting the content, your brand becomes part of it. We integrate brands into entertainment audiences choose — creator content, livestreams, social, and live events — crafted by people who've lived online culture for fifteen years, so you show up as a native, never an outsider.
Click any offering to open its card — the numbers, the proof, and the work itself.
Why gaming?
Your buyers
already moved.
Gaming now holds more consumer attention than TV and streaming combined — while the money still chases the channels they left.
$59.4BN chases the 8%. $1.5BN backs the 37%. That imbalance is the opportunity: the brands that move first reach the 37% at a fraction of the price. That's why now.
Hive gets brands
into gaming.
We're endemic gaming experts with a specialty in media that moves the needle.
The right places and the right moments in gaming are different for every brand — so Hive reads where yours fits, builds your package around it, and executes your strategy at scale. Strategy, buying power, and proof in one relationship.
$20M+
structured partnerships built between Fortune 500 brands and gaming
2024
Brand of the Year, won with Progressive — Tempest Awards, "Media That Moves the Needle"
