THE HIGHLIGHTS
HIVE GAMING has had the privilege of working with the most elite brands and organizations in the esports and gaming industry. We’ve worked diligently with all of our partners to create truly innovative and inspiring activations to garner the most positive impact possible.
INTO THE METAVERSE
CROCS X ROBLOX + ZEPETo
Hive paired Crocs with world-renowned esports and gaming organization Gen.G to activate in the massive metaverse platforms Roblox and Zepeto, which have a combined 220+ million monthly active users (MAUs). Crocs created their own immersive worlds, complete with interactive mini-games and virtual Crocs items that players could purchase. The campaign drove $10+ million in individual item sales in two weeks as well as enormous exposure and engagement for Crocs.
SUPER STREAMERS
TEAM TYSON
Hive created a 360 degree approach to gaming for Tyson Foods that tapped multiple partner elements, and the end result was the most successful sweepstakes campaign the brand had ever run. Tyson gaming influencers drove thousands of signups to the Tyson sweepstakes that required proof of product purchase to enter, leading directly to sales while spreading valuable brand awareness in the gaming community. Fan winners were awarded with trips to the Esports Awards in Las Vegas to meet and mingle with their favorite gaming influencers and teams.
ESTABLISHING CROCS IN THE METAVERSE
‘BUILD YOUR LIFE IN COLOR’
Hive paired Crocs with Gen.G to activate in Minecraft for the Crocs ‘Build Your Life In Color’ campaign. Players from the US, China, Japan, and South Korea competed to build the most spectacular original Minecraft build. Gaming influencers in each region drove over 13 million fans to the campaign who voted on over 4,000 unique builds.
ORIGINAL SERIES
PROGRESSIVE PRESENTS ELEVATEd
As part of a multi-faceted gaming strategy, Hive guided Progressive Insurance to establish a curated show made for Twitch called ELEVATED. This original series supports the rise of aspiring gamers and streamers, and puts new talent on the map similar to American Idol. Season 1 of ELEVATED chalked up 22.5 million minutes watched, 10.4 million live viewers, and 39 thousand peak concurrents, all adding up to about $7.3 million in total media value for the hit show’s brand partners. Season 2 of ELEVATED has been renewed and is currently in production.